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An empirical examination of the product elimination decision‐making processes in American and British manufacturing firms was presented. Specifically, two areas of the product elimination decision‐making process are presented: (1) the precipitating circumstances which “triggered” the product elimination decision‐making process to begin; and (2) the variables used to make the elimination/retention are reviewed. It was concluded that the decision making processes were similiar in the two countries.

Cultural convergence continues to transform the marketplace as borrowing among cultures accelerates. It is valuable to evaluate groups of residents of different nations to identify generational similarities and/or differences. This manuscript presents the results of a pilot study comparing Generation X in the United States, and South Koreans who fit the age requirements for membership (born between 1961–1981). The focal points for the study include: Financial wealth, family, spirituality and religion, and society. The areas of agreement and disagreement are identified, results interpreted, and implications for marketers explored.